Search engines have developed highly sophisticated algorithms that ferret out a huge number of ranking factors, weigh them and make a decision on your webpage. Most businesses can no longer afford the time to understand, master and implement all these factors. They depend on outside experts, like SEO consultants, to have the knowledge and tools to provide a strategic roadmap to SEO health.
In addition to SEO, paid online advertising has grown exponentially. Clicks are more expensive and harder to get than ever, as more advertisers enter the market. Succeeding in pay per click requires strategy and knowledge of how that marketplace works. Add to these remarketing, banner ads, social media, email marketing, blogging and video, along with the art of building and running a commercially successful website, and you have a very complex online marketplace. All of which must be considered for their place in your marketing budget and produce results in the form of more business for you.
In order to deliver for you in today’s online marketing environment, a good online marketing consultant has to be armed with the right knowledge, training, and be invested in ongoing continuing education.